The union between marketing and sales may sound a bit strange for professionals in both areas. However, once that initial confusion is overcome, it is easy to see how this practice brings great benefits, not only for each of the teams involved, but also for the entire business, generating more and more opportunities and simplifying internal processes .But you may be wondering: what is the secret behind the "Vent Marketing" strategy? Well, there are a number of important factors there, but one of the main ones is the SLA (Service Level Agreement), which "ignites" this mix between marketing and sales. Do you want to know more about what this acronym stands for and how it can help you align both teams? If your answer is “yes”, read on! What is the Service Level Agreement (SLA)?How important is the SLA?6 practices to build a high-impact SLA What is the Service Level Agreement (SLA)?The term SLA stands for Service Level Agreement, which can be translated as Service Level Agreement. But what does this really mean? Basically, it is an agreement between two or more areas , usually marketing and sales, when they come together to achieve better results for the business.
This agreement: determines the essential roles of each team, set clear goals for both reconciles the metrics that must be followed, defines when to transition a lead from marketing to sales, etc. In other words, the SLA is the document responsible for keeping everyone on the same page. This helps prevent expectations from being higher than they should be for one of the sectors, or one of them having many more tasks than the other, Dominican Republic Phone Numbers List for example. How important is the SLA?As you can see from the explanation above, the SLA is a kind of contract between the marketing and sales teams. Through him, each one is aware of what to do and knows what to expect from the other . But does it make that much of a difference at work? Of course! Take a look at these benefits that SLA brings when set up correctly: goal alignment The first benefit, of course, is knowing that with an SLA applied properly from the start of the strategy, the objectives will always be aligned. This agreement must be very specific in terms of objectives to be met and deadlines for this to happen. In this way, having the same results in mind is much easier for everyone, and from there decisions can be made that facilitate the achievement of those goals .Without an SLA, each team's idea of success would most likely be quite different and their actions would not complement each other, causing the strategy to fail. Focus on the right activities Since the agreement also defines exactly what aspects of the work each team must do, we can say that it helps keep the focus on the right activities .
The idea of the SLA is not to focus on activities to be performed by the other team, like some kind of quality inspection. Even because the professionals in each area know very well how to perform their functions, right? The goal is to focus on the activities that each team needs to do to deliver their part to the best of their ability and to ensure that results are not negatively affected by poor performance. Easy to measure efforts How to know if each team is fulfilling its role, if the SLA is really working and if the Sales Marketing is giving the expected results? There's only one way to test all of that, and yes, that's by using metrics to measure efforts. The good news is that it is not complicated to do this. Modern analytics tools even allow you to generate detailed reports, which will help you see how everyone is performing on the schedule. Naturally, the next step is to act on the data found to constantly improve. More efficient processes Another great benefit is that in order to meet the objectives within the established period, more efficient processes are developed internally. These processes, to be efficient, must take into account more frequent communication between the two teams , as well as the monitoring of metrics to facilitate changes. The SLA will play an important role in improving these processes, since it will be done with the intention of complying with this agreement with more peace of mind.