In business history, products that can be scaled must have standards. So we will see that if a milk tea shop wants to grow into a franchise, it must configure a standard formula and a production process accurate to seconds. Even catering, like Xibei, uses a central kitchen. All ingredients are processed in the central kitchen and then delivered to the stores. The store is heated and ready to serve. This is the premise of scale, standardization. Standardization has the advantage of saving costs and improving efficiency. Therefore, the middle platform implemented by the Internet now has certain similarities with the production workshop. Standardize repetitive work, use modules as machines, and quickly piece together a product shell.
Products and operations are filled with personalized content to form new products. Therefore, standardization and reusability are the foundation of the China-Taiwan system. So, is commercial work okay? 2. The premise of commercial middle office: measurable The reason why the production workshop can be mass-produced is because it has goals job title email list and directions. It knows what the standard of each product is, how much force to use for each press, and how many processes to complete the production of the product. Therefore, the confirmation of the operation and the measurability of the goal are the quantitative considerations. The birth of a good product does not have specific and quantifiable indicators, but commercialization does.
Commercialization pursues profit, and it follows formula theorems. Such as the outermost layer: revenue = traffic * conversion * customer unit price. Since it is followed, it means that the commercialization standard is measurable and can be optimized. Take the life cycle management of VIP paid users as an example. There are 10 people whose VIP is about to expire. Commercialized products generally carry out recalls to varying degrees x days before expiration and x days after expiration. The specific strategies can be divided into interest-driven, interest-driven and so on. Taking profit-driven as an example, a 20 yuan coupon is provided for the annual fee, and only a 3 yuan coupon may be provided for the monthly fee. Split it down, revenue = expired number * conversion * customer unit price. In this scenario, the traffic parameters are affected by the range of expiration days, the conversion rate is affected by different degrees of discount values, and the unit price is affected by the SKU.