As marketing people, the impact and challenges in the past five years should be the most obvious, because at the level of marketing theory, many underlying logics in the past have faced new arguments and challenges. In the whole process, there is a Fax List very important, It's our perception of things. I have always believed that in any environment, everyone can only earn a resource or money that is related to our cognition, or matches. Cognition determines where we start and where we end. Among some knowledge bloggers, you may know that Ms. Chen Changhua has many amazing speeches.
For example, it is not tools that are eliminated in the knowledge revolution, but people. She has a lot of research and management ideas in the corporate world. But I would like to give you a piece of advice. From a teacher in the purely academic field, you Fax List should listen more to his academics, but it comes from management, from practice, and from a teacher who really has experience in Party A. You can listen more to him. Some of the feel and experience in this trading process. In Drucker's writings, he is very famous for his management theory, he mentioned three different logics of industrial revolution, productivity revolution and management revolution.
For us now, I think the important thing is the cognitive revolution, because the cognitive revolution is the starting point that determines the starting point for all of us, and the end point where we can develop in the future. I have been doing marketing for nearly 30 years now, and I have indeed caught up with the era of big consumer goods that people Fax List think is relatively simple or relatively easy to do. At that time, we were not short of money for medical beauty, tobacco, and Coca-Cola, and all resources and models were available. However, summarizing nearly 30 years of marketing experience, I would like to share the following four points with you, especially for the small partners who are now starting a business, which are very valuable for reference. The first is consumer insights.